Armel Soyer | Ferme de Prasset | Megève |

For ten years, at the helm of Lalique’s marketing, Armel Soyer skillfully promoted beauty, taking it on an international journey. A trailblazer in her love for technical expertise and natural materials, she pioneered an innovative approach to 21st-century decorative arts in the Marais district of Paris in 2011, highlighting both creation and sometimes forgotten technical skills. Today, she shares her commitment to craftsmanship and creativity in Megève and Saint-Tropez, offering a discerning selection and warm scenographies.

In this reinvented old mountain farm, the architecture naturally adds strength and context, both realistic and poetic, to the unique or limited-edition pieces. A space designed to showcase outdoor furniture and interior pieces made from warm, enveloping, and luminous materials.

You can also find the Armel Soyer gallery in Saint-Tropez: Movement, momentum… after the mountains, Armel Soyer chose to open her gallery in 2021 in Saint-Tropez. This space takes a new direction, with a selection inspired by the landscapes, colors, and sensory universe of the Mediterranean. Reliefs of capes and massifs, bursts of colors, hammered materials like the ripples of a calm sea: exceptional pieces dancing between land and horizon.

Ferme de Prasset, Megève
73590 Flumet — France
+33 (0)6 13 43 88 41
By appointment only.

Saint Tropez
14 rue Joseph Quaranta 
83990 Saint-Tropez — France
+33 (0)6 13 43 88 41
Tuesday to Sunday
10 am – 1:30 pm / 4 pm – 7:30 pm

Photos – ©Studio Erick Saillet, ©Gilles Pernet