TOYINE presents its extensive collections through samples, featuring over 400 references in the current collections, along with archived and custom creations. For specific projects, bespoke textiles can be developed in collaboration with the client and aligned with Toyine Sellers’ creative vision. Often, clients select a texture or colour palette they like from the samples. They then request changes or adjustments to meet their requirements. For the best results and a pleasurable experience, the final product must appeal to Toyine’s colour and design sensibilities. After the initial selection of colours and yarns, the atelier weaves 2-3 sample variations on a theme, and the client chooses the one that works best for them. Lead times range from 7 to 9 weeks, with a minimum order requirement of 5 meters. Toyine places particular importance on first-hand meetings and interactions with her clients. For this reason, TOYINE doesn’t have a showroom; instead, its dedicated sales team, in regular contact with Toyine, meets with the clients to understand their projects and requirements and where necessary, involves Toyine firsthand, in particular on custom weaves.

One of Toyine’s most challenging projects was a custom weaving project conceived and executed for  Chahan Minassian, who desired a series of screens, paravents, for the Bar des Ambassadeurs at the Hôtel de Crillon in Paris. For this project, the interior architect selected three samples from the collection, each with different colours and textures. He wanted the fabric to transition gradually from brown to gold, and then to gray. The team worked on multiple prototypes before successfully weaving Chahan Minassian’s vision. Working on old looms, with different materials, textures, and colours, posed a real challenge. It required patience because the weaver was required to change yarns 19 times per panel, to achieve the right rhythm for a perfect gradient. For Toyine, this project was one of perseverance, iterations, and a deep love for art and craftsmanship.