Armel Soyer
Gallery owner in Design and Decorative Arts.
Armel Soyer, a gallery owner and publisher specializing in contemporary design and decorative arts, has always been captivated by the creative process and technical craftsmanship. Between Paris, Megève, and Saint-Tropez, she shapes a unique universe, bringing together emerging talents and renowned artists. In this interview, she shares her journey, the significance of the stories told by the artists and craftsmen she collaborates with, as well as the richness of the spaces where she showcases their exceptional pieces.
What is your background?
After studying economics at Paris-Dauphine, I joined Lalique for ten years within the international marketing-communication department. I have always managed to align my goals with my interests: I contributed to promoting craftsmanship at Lalique by traveling worldwide to communicate about this technical expertise. I started with jewelry and watchmaking, and then I was entrusted with the enhancement of the entire product range. Seeing the stars sparkle in the eyes of foreign clients when I spoke to them about the decorative arts, I quickly understood that “made in France” was a true brand, and Colbert’s legacy was very much alive.
At the same time, I observed that artisans were mainly working on reproductions or reissues, and I found it unfortunate that there wasn’t more room for creativity. Based on these observations, I decided to open a new chapter to narrate contemporary decorative arts by establishing my gallery.